I first met Mike when I was in high school in the early ’70s. He was working with our company, Home City Ice, making commercials. Remember “Ice-a-Nice!” We were running a series of late night commercials on Bob Shreve’s TV show on weekends. All those corny commercials–they had a way of sticking in your memory.
Mike had a unique style in writing commercials and jingles that proved very effective. This is a lost art today. In my opinion, he and his advertising prowess, played a huge part in building our company successes in its early years.
My memories of Mike were that of a fun-loving guy that loved to sing and dance. He would come to our Christmas parties (for Home City Ice) and would find a piano someplace and before long the whole place was singing Christmas jingles.
We would go to dinners (the Precinct was one of his favorites) and it wouldn’t take long before he would have the entire bar laughing and singing to his piano ditties. When people like Bert Ammon and Dick Kunkle and the rest of the King Kwik guys got together with Mike, there was no telling what would happen. One thing was certain, it was the wee hours in the morning before it ended!
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