One of the Kwik Brothers
DIGGING UP DAD introduces Mike Tangi, a very likeable song-and-dance man who used jokes and jingles to gain instant rapport with everyone. He parlayed his career in advertising into a stage for making people happy and entertained millions, as a TV pitchman, for a decade.
Born into a poor Italian immigrant family, Mike Tangi used his wit and wisdom to get ahead in life. He believed rules were elastic and meant to be stretched, and put the “fun” in our dysfunctional family. Despite his career ups and downs, the loss of his young wife to cancer, and his own health issues he lived by the Golden Rule—do unto others as you would have others do unto you—even if others choose not to cooperate.
Wrapped inside the story of Mike’s life and career in television and advertising is a guide for how to treat others and live a happier and more positive life.
Chapter titles, reflective of Mike’s singular wisdom:
It’s Showtime ♦ Study the Funny ♦ Dress for the Occasion ♦ Pursue Your Passion ♦ Fall in Love ♦ Be Nice to Everyone, Especially the Mob ♦ Put Your Toys Away ♦ Family Comes First ♦ Influence Others ♦ Stars For Charity ♦ Let’s Be Friends ♦ Double Your Fun ♦ Accept Free Gifts ♦ Make Lemonade ♦ Life’s A Crapshoot ♦ Die Laughing ♦
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Hi Lou,
It’s good to hear from you. We spent alot of time with your Uncle Frank & Aunt Margie. They were there for us after both my parents died. My dad & Frank loved the ponys. We miss them all.
Do you remember which commercial my dad had Frank in?
Thanks for contacting me.